
Perspectives Blog
We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.

January 6, 2020
Have you seen the wall?
Have you seen ‘the wall?’ We see the wall frequently. It’s a common moment on our visits to clinics and hospitals and other sites of care. On our research visits, Helpfully often begins our field work with a tour around healthcare facilities and we observe key moments in how patients and professionals navigate the spaces and get things done. What happens when? Where does a person go next? What’s ‘on stage’ and ‘behind the scenes’? Sometimes, we already know some of the pain points or a breakpoint in the patient journey. In other cases we get more latitude to explore and discover breakpoints.
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December 20, 2019
'Dimensions.Guide' Graphic Resource
If you do design work, especially in service design, you’ll constantly need to refer to people, their activities, situations, and the built environment. So you’re going to find a lot of use for Dimensions.Guide. It’s a detailed set of line art drawings of people, objects, interiors (mostly plan views), and it’s a treasure trove.
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December 19, 2019
Google's key IOT and Wearable Efforts
Google’s definitely on the hunt to get closer and closer to people’s daily lives. They’ve announced they’ll acquire Fitbit in a $2.1 billion deal. Google’s desperate to compete with Apple on wearables and the Google Wear division has not broken through.
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