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Perspectives Blog

We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.

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'Dimensions.Guide' Graphic Resource

If you do design work, especially in service design, you’ll constantly need to refer to people, their activities, situations, and the built environment. So you’re going to find a lot of use for Dimensions.Guide. It’s a detailed set of line art drawings of people, objects, interiors (mostly plan views), and it’s a treasure trove.
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Google's key IOT and Wearable Efforts

Google’s definitely on the hunt to get closer and closer to people’s daily lives. They’ve announced they’ll acquire Fitbit in a $2.1 billion deal. Google’s desperate to compete with Apple on wearables and the Google Wear division has not broken through.
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