Perspectives Blog
We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.
July 20, 2023
Why asking “do you like…?” is a really bad research question
Dive deep into meaningful insights: asking open-ended questions in qualitative research
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July 14, 2023
Good Research Question: "What’s on your calendar this week?"
Want to understand your user? Ask about their calendar.
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March 14, 2023
Insights to Innovation - Think Rocket, not Funnel
Helpfully’s team of experts helps you determine the next new thing that puts you ahead of the competition. The idea engine provides a way to make innovation part of every task, to constantly monitor data and gather insights.
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January 13, 2022
People are... ✨Somewhat Predictable✨
Humans are interesting — and challenging — because they are… somewhat predictable.
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January 10, 2022
Design Artifacts Beyond the UI Controls
Digital product design often falls quickly into the design of UI controls. Teams sometimes default to the most visible and most salient part of a system, the user interface — text, icons, buttons, form fields, and scrolling panels that make up a digital experience.
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October 5, 2021
Dangerous Assumptions - Lessons from Homemade Cakes
They got all the ingredients together and an hour or more in kitchen mixing and baking cakes. There were few 'cake mixes' and so the work was involved and messy. There's a technology angle to cake making, just like there's technology in almost everything people do.
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