Perspectives Blog
We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.
October 26, 2023
Good Research Question: "What do you see as the benefits or drawbacks of the concept? Does this concept have a place in your [life/ business]?"
Elevate your research with Concept Testing and discover what your users REALLY want.
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October 19, 2023
Good Research Method: Service Safari
A nimble and inexpensive research method for small teams needing indepth solutions.
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October 5, 2023
‘Cultural Probe’ Assignments & Capturing Artifacts
Unveiling Insights through Material Culture and Subjective Experiences
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September 28, 2023
Good Research Question: "When was the last time while using [x tool] you wanted to throw your phone on the ground?"
Frustrations are incredibly powerful tools to slice into experiences.
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September 14, 2023
Good Research Question: "What advice would you give someone to succeed in ... (your position / situation)?"
The advice someone gives gives a fuller picture of their organization, their role, and who they are.
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August 31, 2023
Good Research Question: "What are some of the big changes your business is making now or has made?"
Better understand the world your user lives in by asking about change management.
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