Perspectives Blog
We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.
August 25, 2023
Good Research Question: "What’s on your phone home screen?"
Asking "what's on your phone home screen" is a powerful, creative, and fun way to get to deep insights around user's priorities, behaviors, preferences, and culture.
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August 18, 2023
Good Research Question: "What strikes you about this page?"
What captures users' attention and how to translate it into insights
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August 14, 2023
Good Research Question: "When was the last time you [did activity]… ? What happened?"
The best insights are in the details and you find the details by asking specific questions.
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August 4, 2023
Good research question: "What are your company’s official and unofficial-but-agreed-upon policies? What are the unspoken rules?"
Deepen your understanding of the local and larger currents that affect how your participants think and behave.
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July 27, 2023
Good Research Question: "What’s behind this door?" Looking behind the scenes and off stage.
4 ways UX researchers can delve into the unfiltered lives and spaces of participants to uncover profound truths.
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July 20, 2023
Why asking “do you like…?” is a really bad research question
Dive deep into meaningful insights: asking open-ended questions in qualitative research
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